Dodge Power Dollars iCTV Ad Experience

Innovid | Ideation, design and execution | Dec, 2020

Screen Shot 2020-04-12 at 11.11.59 AM.pn

Overview

This connected TV ad showcases FCA's, (Fiat, Chrysler, Alfa), Dodge 2019 lineup. The ad experience gives you the option to explore each featured Dodge, and resolves to a QR code. Which leads you to the Dodge website where you can explore more about the lineup.

The User Experience

During the ad break, an overlay appears enticing user to go into the ad experience. From there, the user can browse and explore the 2019 Dodge line up. The experience ends with a scannable QR code that directs the user directly to the brand's website. Where they can shop and learn more. The experience can be closed to resume the norma commercial break at any time.