Kellog's & Innovid Partnership Sizzle Reel
Innovid | Ideation, design and execution | Dec, 2019
Innovid partnered with Kellogg's to deliver the first ever live interactive Connected T.V. ad during the 2018 Super Bowl XXVI. This reel highlights the success this ad campaign brought both to Innovid and Starcom.
Some successes include:
Dynamic creative featuring over 16,000 versions
317,999 different flavor stacks to choose from
Live Shoppable QR code
Dynamic remote graphic dependent on the users device
6.5% engagement (4x higher than the Innovid benchmark)
This video was created for Starcom's office space. It played on repeat in their lobby and elevator areas to inform guests of their success with this interactive campaign.