Knives Out Interactive CTV
Lionsgate wanted a branded Interactive Connected T.V. experience to promote the movie Knives Out. The KPI's for this campaign were: time earned and brand exposure. To meet these goals, I created a heavily branded, multi-page character exploration experience. As you will see below, the presence of a home page strengthens the users time spent within the ad, and provides more space for branded material. And including the full movie cast also increased the user's time spent. Therefore meeting both of the clients KPI's.
The user flow
From the user's connected TV device of choice, a commercial begins to play.
Role & Duration
Ideation, design and execution