In this project, the challenge was to translate the complex workflow of five different airline scheduling softwares coming to work as one. This art direction now serves as the primary visual campaign for all of Optym's Sky industry product.
Produce by Optym Marketing department
Direction: Sam Ahuja - Script: Jack Sorrel & Shaman Ahuja
Designed by: Kellie Dubois - Storyboard: Sarah Carmichael
Motion Designers/Animators: Kelsey Wilkerson, Sarah Carmichael,
Kelly Larkin, Cliff Roberts and Tristan Ford Frower
Role & Duration
Motion design, animation, and script direction.
Team of five animators, one designers & two writers.
Sept 2018 - April 2019
We started with a script review and brainstorming session where we threw around ideas for a story to showcase the product. We then took the best of those ideas and turned them into a storyboard and animatic. This allowed us to figure out timing and staging for scenes, as well as informed us on what assets we needed to create.
Fig. Scenes 1 - 5 of storyboard
Next, we created background for our characters to live in. Using out Sky Suite video as a style guide, we created several new background, including a cluttered office, an airport terminal and a beach.
We used the DU IK After Effects rig to add a little sass to our characters bodies, and used the Joysticks and Sliders plugin to their eyes, mouth and face.
A few of my favorite animation sequences