In this project, the challenge was to translate the complex workflow of five different airline scheduling softwares coming to work as one. This art direction now serves as the primary visual campaign for all of Optym's Sky industry product.
Role & Duration
Motion design, animation, and script research.
Team of four animators, two designers & three writers.
We started with a script review and brainstorming session where we threw around ideas for a story to showcase the product. We then took the best of those ideas and turned them into a storyboard and animatic. This allowed us to figure out timing and staging for scenes, as well as informed us on what assets we needed to create.
Designed by our in-house illustrator and animated by the motion graphics team using DUIK and Joysticks & Sliders After Effects plugins.
Illustrated backgrounds and scenes