USAA Lead Generation mobile experience.
User Flow Experience
USAA wanted to create an interactive mobile ad experience to lead users from an Instagram/Facebook ad to sign up for a free insurance quote. The brand's goal and KPI's: number of lead generation.
Role & Duration
Design and execution
Fig 1. Welcome page
User is prompted with the call to action to participate in receiving a free insurance quote.
Fig 2. GDPR compliance
Entry fields specified by the client appear for the user to enter along with the required GDPR compliance opt-in check boxes.
Fig 3. Active state
Active state of entry fields when the user selects.
Fig 4. Required Fields
Error state of the required entry fields.
Fig 5. Error Popup
Error pop-up if users information fails to submit.
Fig 6. Completion
Thank you and exit page once user successfully submits information.