USAA Lead Generation mobile experience.

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User Flow Experience

Overview

USAA wanted to create an interactive mobile ad experience to lead users from an Instagram/Facebook ad to sign up for a free insurance quote. The brand's goal and KPI's: number of lead generation. 

Role & Duration

Design and execution

January 2020

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Fig 1. Welcome page

User is prompted with the call to action to participate in receiving a free insurance quote.  

Fig 2. GDPR compliance

Entry fields specified by the client appear for the user to enter along with the required GDPR compliance opt-in check boxes.  

Fig 3. Active state

Active state of entry fields when the user selects.

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Fig 4. Required Fields 

Error state of the required entry fields. 

Fig 5. Error Popup

Error pop-up if users information fails to submit. 

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Fig 6. Completion

Thank you and exit page once user successfully submits information.