Gainesville. The New American City
Storyboarding, Videography, Color Correction, Project Management, Animation
The Gainesville Area Chamber of Commerce approached Optym's Marketing Team to create their entire rebrand. Website, print collateral, and make a promotional video for the city itself. I was fortunate enough to manage the production of this video along with producing the 2D animated transitions via After Effects, storyboard via Illustrator, and even conducting onsite film sessions. Managing this project involved created production timelines for each team member, collaborating with the client for feedback and coordinating with multiple businesses throughout the county to schedule times for onsite filming and working with them to gain permission to use their footage.
In efforts to make this production represent Gainesville, FL in it's entirety, I was determined to have music featured by a local Gainesville musician as a way to showcase the active music industry. The music featured here is Lost by Morning Fatty. Morning Fatty was generous enough to reproduce an instrumental version for the purpose of this project.